While we all focus on buying the perfect dress, matching shoes and accessories, many of us don’t understand the importance of choosing the right and well-fitting bra. No matter how wonderful you look from outside, it is always the inner comfort that counts. When it comes to women, bra gives inner comfort and easiness. They greatly improve body posture, making what is beautiful into something even more alluring. Bras also give dresses proper fit. Even the most beautiful dresses can look bad when there is no proper bra to complement it. Gone are the days when bra was only considered to support your assets. From necessity to luxury, bras have traversed a long path. The bras available now are of various colors, designs and cuts.
The Indian market is picking pace with different varieties of bras in the market. The last thing you need is peeking bra straps and tight or loose innerwear that is unflattering to your figure. Hence, careful thought, planning and preparation should go in the purchase of bras. It is necessary to choose the right type of bra for different Ethnic wear like Lehengas, saris, ghagras, Anarkali suits, chudidar sets and ensure that the undergarments are not peeking out of the blouse/top/cholis. Indian Ethnic wear comes in different necklines and styles so to look confident and beautiful it is necessary to wear an innerwear that compliments your outfit. Today major lingerie brands are targeting the Indian women and customizing the bras according to their needs such as daily life bra, casual bra, sari bra, sports bra, chudidar bra .
The bra that one chooses must have three important characteristics
- It should be comfortable
- It should be flattering to one’s body shape
- It should complement the outerwear
- It should be color coordinated with outfits
Top 5 brands in India which provide you with the best type of Bra for your Ethnic wear
Amante promises to offer elegance, comfort and value in the right measure to the Indian Women. This brand believes that an elegant, confident and fashionable Indian Women deserves a product that is molded to fit her Silhouette and made to suit her surroundings.
As their Tagline- “Dare to be”, this brand celebrates your confidence and understands your bodies like you do…unveiling amanté!
Launched in India in 2007, this South-Asian leading trader of inner garments is a division of MAS Holdings. Amante stocks several collection of fashion lingerie to suit every Indian Women’s need.
The brand “Lovable” is amongst the top three most preferred brand in women’s innerwear in India. Acquired from US principal, Lovable world trading Co in 2000, it is the first international brand to successfully launch in India. Since then this brand has been catering to the Indian women’s different needs.
One of the most popular brands in India, Lovable offers maximum comfort, coupled with great fits in a wide array of styles and colors to cater to the mood and choice of Indian women of all ages. It is the one of the most economical bra brands available in the market.
Featuring next on the list of top bra brands in India is the best seller called Enamor, which specializes in bringing delicate and stylish lingerie for Indian women.
“Fabulous, as I am” as the tagline suggests , Enamor offers fabulous, comfortable and most loved bras in cotton, nylon, polyamide with lace and embroideries to suit the needs and dressing styles of the Indian Women.
The lingerie brand was a joint venture between Barbara of France and Gokaldas Intimate-wear Private Ltd. Company, launched in 2003. The brand is available across more than 1800 multi-brands outlets in India.
Founded in 1876, the brand Jockey believes that true confidence and comfort starts underneath. This brand offers Indian Women the perfect color and the right fit with different styles keeping in mind the distinctive needs. You can shop Jockey brand for your everyday comfort. No matter what your fit or the favorite style is; this brand has got everything.
5. Daisy Dee
If you are looking for variety in bras, you can find a great deal of it at a brand called Daisy Dee. The brand offers a superb range of bra products for Indian women. There are every kind of bra available from Salwar Kameez bra, daily wear bra to Saree bra and many more.
Daisy Dee” brand has grown rapidly to become a Mid – Segment Market Leader in South India. The company has kept pace and has constantly updated the designing skills. Daisy Dee design studio is reputed across the industry and has a lot of successful Original product to its credit. It has a wide reach with 5500 retail Outlets across India.
Bras which were just an undergarment in yesteryears are now a style statement and a need-to-have accessory. It is now considered the base of your garment on which depends the whole outer look. Choosing a bra that is made for your body type and style of clothing you wear is now quite easy. Hope with our list of Top 5 brands of bra for Indian ethnic wear, now all you need is to select a bra that meets your purpose the best.